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Andy Nilsen

Full-funnel marketing strategy and measurement, without the BS

You've Maxed Out
Performance Channels

SEM and retargeting are plateauing. ROAS drops every time you increase spend even a little. You know you need to move up funnel, but don't know how to staff it, measure it, or explain it to Finance. That's exactly what I do.

How I Work
You Know MMM and Lift Testing Exist,
But Not How To Make Them Work

Last-click attribution, brand tracker data, platform ROAS - none of them give you the full picture. I help teams build measurement that Finance trusts and that actually drive decisions. It's one thing to have an MMM, it's another to use it alongside other methods.

Let's Talk
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About Andy Nilsen

Senior marketing leader. Growth strategist. Practical by design.

I've spent 20+ years leading marketing at Zillow, Chewy and more - managing teams of 30 and budgets up to $130M. My career has been built at the intersection of two problems: how to grow beyond saturated performance channels, and how to build measurement that actually drives decisions.

 

I work with a small number of clients at a time. Engagements are hands-on, not advisory-from-a-distance.

More About Me
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