I've spent 20+ years in marketing leadership at some of the country's most recognizable consumer brands — including Zillow, where I led a 30-person paid media team managing a $130M annual budget, and Chewy, where I scaled Meta new customer acquisition 179% while cutting CPA by 20%.

 

My career has been built at the intersection of two problems most marketing organizations struggle with separately: how to grow beyond saturated performance channels, and how to build measurement infrastructure that actually drives decisions — not just fills decks.

 

I'm not a brand person or a performance person. I've run both, measured both, and spent years watching the false war between them cost companies real money. I've implemented Marketing Mix Models that became the accepted source of truth for multimillion-dollar budget decisions. I've designed lift tests, built brand tracking programs, and developed creative measurement systems from scratch.

 

I've also sat in every difficult stakeholder conversation - with Finance, Product and Sales, with CEOs, with boards, with agency partners - and know how to navigate them.

 

I now work as a fractional marketing leader and senior growth consultant, helping B2C and B2B brands bring this same rigor to their marketing. I work with a small number of clients at a time. That's intentional. Engagements are hands-on, not advisory-from-a-distance.

 

Based in Bend, OR. Fully remote. Available for travel.