How I Work
I take on a small number of engagements at a time. Here's what I typically help with - though most projects blend more than one of these.
Full-Funnel Strategy + Operations
Your performance channels are plateauing and you know you need to go further up funnel — but you don't know how to staff it, plan it, or sell it internally. I help you build the strategy, the measurement framework, and the organizational case to make it work.
Measurement Infrastructure
MMMs, lift testing, brand tracking, creative measurement — most teams have heard of these but don't know how to operationalize them. I help you build measurement systems that run continuously, connect to real decisions, and hold up when Finance asks hard questions.
Fractional Leadership
Need a senior marketing leader to run a team or a project for a defined period? I work with companies that need experienced hands-on help without a full-time hire.